Puma's latest collaboration with the fashion designer Hussein Chalayan will be exclusively presented by Selfridges, in London, through a unique installation project by Everyone Associates. The installation aims to push the boundaries of the customer experience by presenting the new line in a travel space inspired, mixing shopping with art. The Urban Mobility collection is made up of key pieces of urban, sports and travel-wear, which combine Puma's functionally and technical knowledge with Chalayan's creative direction.
