Puma by Hussein Chalayan

Puma's latest collaboration with the fashion designer Hussein Chalayan will be exclusively presented by Selfridges, in London, through a unique installation project by Everyone Associates. The installation aims to push the boundaries of the customer experience by presenting the new line in a travel space inspired, mixing shopping with art. The Urban Mobility collection is made up of key pieces of urban, sports and travel-wear, which combine Puma's functionally and technical knowledge with Chalayan's creative direction. 

Fast Fashion is not for Prada!

If you dream of a Prada's dress at bargain prices, if you plan on queuing up outside H&M for a Miuccia's creation, as you did for Stella McCartney, Karl Lagerfeld, Viktor & Rolf and Lanvin, forget it!

The lady of italian fashion told the USA newspaper WWD that she never considered the idea to put her style in the service of low cost clothing giants.

Why? She doesn't like the idea of a rough copy of what a designer does for his label; if she had an ingenious idea to do a good low cost fashion, she would do. But at this time, Ms. Prada thinks that this capsule collection are the bad and cheap version of good and expensive clothes.

Miuccia Prada will continue to dress only the Devil!

A year of FASHION

What are the 10 events that marked the fashion world this year? For better or for worse here is what we remember of 2010.


1. February 11: Alexander McQueen dies.

2. December 18: Carine Roitfeld leaves Vogue Paris.

3. September 12: Tom Ford returns with a women's collection.

4. May 27: Jean Paul Gaultier leaves Hermès.

5. September: Prada comes to a "baroque minimalism" for the spring/summer 2011 women's collection.

6. November 23: In stores, Lanvin for H&M.

7. September 13: Nicola Formichetti is made creative director of Thierry Mugler.

8. September: Vogue Italy in 3D.

9. March 19: Silvia Venturini Fendi is appointed President of AltaRoma

10. 1970-2010: Kenzo celebrates 40 years.

A Bathing Ape x Dr Martens

The most famous Japanese streetwear brand A Bathing Ape and Tet from WTPAS have collaborated with the epitome of British: the legendary boot brand Dr Martens. The result is a saddle shoe that was made popular by teenage "Bobby Soxers" in the 50s, and now it comes in three different colour combinations.

This kind of shoe is very standard and boring, however the collaboration "BAPE x Dr. Martens" gave to the saddle shoe an interesting twist.

Jonathan Saunders lifts the fortunes of Escada

After going in bankrupt in 2009 and have been bought by Megha Mittal, the German brand Escada has chosen the name of who should revive the line Escada Sport: Jonathan Saunders. The Scottish designer will present a 20-piece capsule collection in London and Paris next June 2011.

Jonathan Saunders is one of the best new talent in fashion, he has worked as Creative Director for Pollini, which has given a modern and fresh touch, and for his own clothing line under his belt. Saunders is acclaimed by critics because he proposes a casual femininity, very chic and dégagé. His colours are always very bright, and is very nice his study of the forms.

In 2010 Saunders won the title of Scottish Designer of the Year and now he is, with Nicholas Kirkwood, Matthew Williamson and Christopher Kane, the turning point for the British and international fashion.

Escada plays a good trump card!

Jonathan Saunders s/s 2011

Jonathan Saunders s/s 2011

Jonathan Saunders s/s 2011

Ten years of Marc by Marc Jacobs

La seconda linea di Marc Jacobs sta per festeggiare i suoi primi 10 anni, e per l'occasione lo stilista americano proporrà una collezione di "greatest hits".

La capsule collection proporrà alcuni pezzi cult riadattati, da uomo e da donna, che Marc Jacobs ha presentato nel corso di questi dieci anni.

Gli abiti saranno disponibili in Primavera, sperando riescano a far dimenticare le collezioni presentate a New York lo scorso settembre!

Gap/Valentino

The Italian fashion house and the American high-street giant have produced a limited-edition collection of seven styles to celebrate Gap's first store openings in Italy, in Rome and Milan, this month.

Designers Maria Grazia Chiuri and Pier Paolo Piccioli have fuse the heritage of both brands (think sportswear, khakis and athleticism versus feminine, bows and couture ruffles).

The result is a grey-marl hoody with an exaggerated frill around the hem, and statement combat trousers with slim legs, a bow-tied waist and frills that tumble over the hips. Even the trademark Gap parka is transformed with origami-like stand-up frills.

The collection will be available from November 27 at Gap's flagship stores and at Dover Street Market in London.

The countdown has begun!

Lanvin for H&M: NEW VIDEO

Manca poco ormai al lancio della collezione Lanvin for H&M. Il 23 novembre sarà possibile acquistare in circa 200 negozi della compagnia svedese, i capi di questa "capsule collection" in edizione limitata, disegnata dal direttore creativo di Lanvin, Alber Elbaz, con la collaborazione del team di H&M.

Ci sarà la ressa fuori dai negozi, quindi è stato deciso, per evitare file, che si potrà acquistare solo un articolo della collezione e soprattutto le prime 320 persone riceveranno un braccialetto dal punto vendita, che permetterà di entrare a gruppi da venti per un quarto d'ora solamente.

Per ricordarci dell'evento tanto atteso, è uscito un nuovo video che presenta tutta la collezione al completo...

ALL MAD ABOUT LANVIN!
ALL MAD ABOUT H&M!