GARETH PUGH F/W 2011-2012

The Gareth Pugh's work is an uninterrupted flow of ideas and refinement of the shapes, the ultimate point of his work is to push boundaries. His women are alien priestesses wearing draped armor-jackets with broad shoulders, well cut and constructed. The fashion designer perfectly works rubber and leather; this time he brings a touch of fluidity with baggy pants. But the most innovative thing of this collection is the use of color for the first time, Pugh has dispelled the darkness with a final in vivid blue and gold. Magnificent collection.

GARETH PUGH PITTI 2011 - FILM BY RUTH HOGBEN

Gareth Pugh has inflamed Florence!

Entry to Orsanmichele portends a fantastic night! The guest are greeted by a golden cube (the Gareth's hallmark). An endless stairway, lit only by candles, leads to a perfectly set up first floor, with lit statues and a giant cube at the middle of the room: a touching scene. It is still rising and you are greeted by blue lights and smoke that seems to come from the floor. It's a perfect contrast between the Pugh's contemporary and avant-garde and a Renaissance Florence.

Gareth Pugh presents part of his 2011-2012 fall/winter collection, that it will show in Paris next March, through a short film realized by Ruth Hogben. Natasa Vojnovic, Jonathan Baker and six dancers interpret on screen Pugh's fashion that it remains faithful to the aesthetic values that have marked his collections. It's a contrasts' fashion: male and female, rigidity and softness, structure and fluidity, darkness and light.

Twenty looks that are a clearly homage to Italian art and architecture: from Caravaggio to Bronzino plus many decades to religious iconography. It's a collection inspired by Italian Heritage especially for the artistic importance of the place of which Pugh was a guest. Colours are mainly gold and cobalt blue, but also white and the inevitable black. The clothes are made of light stretchy fabrics, nylon and leather and have sculptural forms.

The video was projected on two screen hanging from the ceiling, forcing the audience for 11 minutes to stand with heads above without complaint...all this was accepted only for a visionary genius as Gareth Pugh!

Entry to Orsanmichele

All with heads above!

Pitti Uomo 79 e Pitti W Woman

From today to January, the 79th edition of the historic event of men's fashion Pitti Immagine Uomo and the 7th edition of Pitti W_Woman Precollcetion, dedicated to women's pre-collection, will be staged at Fortezza da Basso and at the former Dogana of Via Valfonda in Florence.

These are the most anticipated events:

- Tuesday, January 11: Alberta Ferretti officially opens Pitti in the picturesque location of the former church of Santo Stefano al Ponte. She will present 30 outfits created especially for the occasion, worn by great names as Eva Riccobono, Matilde Borromeo, Darya Spirovadova, Marisa Berenson and many others. The soundtrack will be a live performance by Elisa.

- Wednesday, January 12: It's Trussardi's day. The fashion house will celebrate its centenary at the Stazione Leopolda with a show of clothes originated from the Milan Vukmirovic's creativity, creative director of Trussardi. In addition the brand will be celebrated by the exhibition entitled "8 1/2": a collective curated by Massimiliano Gioni that shows work of Cattelan, Almond, Althamer, Bock, Creed, McCarthy, Sehgal and Piva, stars in the exhibitions in Milan, since 2003, at Fondazione Nicola Trussardi. 

- Thursday, January 13: He is the special guest of Pitti W. It's the turn of young British fashion designer Gareth Pugh, he's famous for his style on the boundary between the dark and the gothic. The designer will present in the location of the Orsanmichele's church a short movie with his winter collection.

Fabio Quaranta and Andrea Incontri return to Pitti, where in 2010 they won the second edition of Who is on next. Quaranta and Incontri will present their men's collection on 12 and 13 January.

Events streaming on http://www.pittimmagine.com/

GARETH PUGH guest star of PITTI W

The womenswear guest star for the next edition of Pitti will be the young and eclectic designer Gareth Pugh, a graduate of Central Saint Martin's in London, and appreciated by the fashion journalists for his experimental use of shapes and volumes.

Gareth Pugh is one of the leaders of the new designer generation, his style is past from the Gothic atmospheres of the early days to actual flamboyant effects. From the Paris runways, he will soon arrive in Florence for Pitti Immagine Uomo and Pitti W will take place from January 11-14.

The English designer was also selected for his experiments with materials and technological means. Gareth Pugh will have the role to create a dialogue between experimentation and Florence city of art.

"It is an incredible honour for me to be invited to show in Florence with Pitti. Their pioneering approach is very freeing and I am very excited to be part of the Pitti experience." Gareth Pugh.