For the spring/summer 2011 ad campaign, Pringle of Scotland chose a great photographer: Walter Pfeiffer who is more accustomed to art photography than commercial projects. The artistic touch is evident, the campaign (shot at hotel Art Nouveau Kurhaus Bergun in St. Moritz) is very sophisticated and contemporary. The work of cooperation between Pringle of Scotland and Pfeiffer will continue with a short movie offering a preview of fall/winter 2011-2012 men's collection that will debut in Milan during the Menswear Fashion Week.
The star is the Scottish Freya Mayor, she is one of the hottest faces of the moment.
